If you’re wondering what to post on Instagram story, you have several options. You can promote a new product or event or share a personal story. But if you’re looking for ideas on what to post on Instagram story, here are a few tips:
Share a success story
You can boost your business presence by sharing your success story in Instagram Story. It’s a great way to get more attention and build brand recognition. You can also share your Instagram story link in your bio. It’s free and easy to use. Here are some tips to improve the performance of your stories on Instagram. Use hashtags and a link to boost visibility:
Publish customer testimonials on your Instagram story. Including customer testimonials and insights is a great way to increase brand loyalty. You can also highlight big orders and happy customers. These stories can help you build your audience and boost sales. These stories are a great way to connect with your audience and show them that you’re not afraid to help them. You can also feature a new product or highlight a recent sale.
Promote a new product
One of the best ways to promote a new product on Instagram story is by using poll stickers. A simple tap on the screen can create a poll with a specific question that your viewers can answer to learn more or buy the product. This can be especially effective for e-commerce brands that don’t have more than 10K followers yet. In addition, you can also use stickers to promote specific products. Creating a poll is a great way to test your product, and get feedback from followers and customers.
Using hashtags can also help you rank well for keywords. Instagram allows users to use ten hashtags per Story, but only one of those hashtags is clickable. To maximize your hashtag usage, include a link to your product’s page or blog. For a more organic reach, use location tags to direct viewers to your website. You can also create scroll-stopping videos with InVideo’s product templates. Adding a link to your website or purchase page will help users find your story easier.
Promote an event
Using the ‘Scheduled’ sticker on Instagram Stories can be a great way to promote an event. Ahmed Ghanem shared some screenshots of the new sticker, which lets you add reminders about upcoming events and include a direct link to an events listing. While this can help you promote an event on Instagram, you should avoid sharing too many photos or videos at one time because the algorithm on Instagram penalizes you for that.
In addition to your description, you should use the hashtag to get the most exposure for your event. People love seeing behind-the-scenes content and sneak peeks of surprises. To build hype for your event, post informative, exclusive videos and selfies. You can also use ‘Highlights’, similar to Instagram albums, which allows you to save a group of Stories in one place and access them permanently on your Insta feed.
Promote your brand’s values
When it comes to creating a story, you can use a variety of video and text cards to communicate your brand’s values. One example of this type of advertising is Overstock’s ad, which featured a combination of video and text cards to get the audience to ‘think again.’ Text cards are a good example of how to include your logo without detracting from the product and reinforce your brand identity.
The main goal of an Instagram story ad is to engage the viewer. Make it clear and concise as to what the viewer should do next. Use words like “Learn More” or “Shop Now” that encourage them to take action. While these words are effective in getting your brand’s message across, they are not effective in enticing viewers to make a purchase. Instead, use text to accentuate the key message.