How to Increase the Number of Followers on Instagram 17 ways to Expand Your Following

How to Increase the Number of Followers on Instagram 17 ways to Expand Your Following post thumbnail image

Instagram is an easily targeted, visually marketing tool for your business and a chance to create an audience that is loyal and grows with your company.

In fact, more than 500 million Instagram users are using the app each day which means it is home to one of the largest and most active users all over the world.

However, just like any other social media platform, there are correct ways to use it, incorrect methods, and smart methods to make use of the Instagram profile. Instagram profile.

In this article we’ll help you learn how you can grow your Instagram account and boost engagement, all while gaining a huge followers over time. One that’s full of genuine fans not fake followers or bots.

How can you increase the number of Instagram followers? Instagram

Let’s look at the best ways to use each strategy to gain more Instagram followers.

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  1. Include Reels into your mix of content

Reels are entertaining videos that which you can share with your followers through the Instagram account. They include effects, audio, and other creative tools. You can post them to your feed or publicly on Explore to reach out to new audience.

Reels are a new frontier for brands. Instagram’s beauty partnership manager, Kristie Dash, said in an interview with Glossy discussion forum Reels are a new way of publishing content and there’s not one single formula to success. However, she did suggest the following suggestions to get the attention of users:

  • Create content that is original and with a strong be a trend-driven. Look for trending topics on Instagram or TikTok and then put the spin of yours on them. This improves the likelihood that your Reels will become viral and reach new audiences.
  • Make your content relatable and easy to understand. Not every Reel must be produced. Videos with lower quality can be similar, if better than the most well-produced Reels.
  • Educate your audience. Find the right balance between entertainment and education within your Reels.

“Reels are a major importance for you at the moment. It’s the ideal opportunity that your company can be noticed by potential customers.”

−Kristen Dash, Beauty Partnerships Manager, Instagram

The owner of a social media marketing agency Trilce Jiron Garro, of TBS Marketing, agrees. “Don’t promote your product through Reels content. Provide information. Give tips on the business that you’re working in. Engage the viewers” the woman says.

Trilce advises existing and new brands should incorporate fun Reels in the Instagram strategy. “Reels offer anyone the chance to connect with new audiences. There’s no need to learn because Reels content is not high-quality. Creators can create content driven by community that creates trust, builds followers and sales in the course of time.”

Trilce is also a fan of the Instagram Insights Tool that has been introduced for Reels. “Reels have become an integral component of every Instagram advertising strategy. Tools for analytics on Reels have made it simple to keep track of the metrics and analyse the data to determine if your Reels are performing. Now, you’ll know exactly what your audience and dislikes, the best time to share Reels and what call-to-actions are popular with viewers.”

Utilizing Reels Insights to analyze your data You can identify patterns and identify various spikes in engagement which influence your profile in the marketplace. This way, you’ll be able to create content of superior quality that will attract an even higher level of engagement and follows.

  1. Cross encourage content

Cross-promoting involves posting similar content across various social media channels. It’s a method employed to reduce time and energy. It also helps in raising awareness of brands and growing the number of followers on Instagram.

Mobile users spend more time using entertainment and video apps and videos in social networks making up the most significant rise. It doesn’t matter if it’s a quick video or a lengthy tutorial, you’ll want to increase the reach that you share the content you post on Instagram. Instagram content.

Justin Bieber’s holiday dance contest is an excellent example of cross-posting successfully. In the holiday season of 2020 Bieber Canadian performer uploaded the dance contest on both TikTok as well as Instagram. On TikTok the video was liked by 9.8 million views. The same video posted on Instagram was able to garner 4.8 million views. He was able reach more people by sharing the same content across two platforms.

Nadya Okamoto, founder and CEO of August, a lifestyle-focused brand discovered that TikTok naturally cross-pollinates with Instagram as well as YouTube. In an interview on Modern Retail, “As we’ve increased our presence on TikTok since august, we’ve risen up to 175k followers who follow us on Instagram.” Posting regularly across various platforms has “affected the total cost of acquisitions, which has proven to be extremely efficient,” allowing the brand to stay away from paid media as an primary acquisition channel.

TikTok isn’t the only one that you can cross-post to. Instagram Reels is another option. Instagram Reels format can be easily adapted for YouTube Shorts and Pinterest Stories. It’s important to remember that Instagram’s algorithm will not promote Reels that contain an TikTok watermark. If you plan post content that you cross-post from Instagram to other channels, make sure that the content is of high-quality and does not promote a competitor platform by using watermarks.

  1. Curate your profile grid

A majority of your followers won’t follow you because of your posts from the past, but because of the assurance of what you’ll publish in the near future. Your readers want to be aware of what it is they’re about to receive if they click the Follow button.

A feed that has an unchanging theme and regular posting schedule can have as much as an impact on the growth of followers as the other strategies for growth we’ve discussed previously. A simple design will attract new followers so long as it’s clear in the first glance to anyone who comes across your page.

Take a look at your Instagram bio and the last nine posts as your initial impression of Instagram. Do they convey a degree of consistency via the use of filters, personalities, colors or layout? Is the link clickable take users to the same page each week? Are you also linking to interesting and entertaining content?

The grid’s layout is often overlooked as a method to be creative with the look of your feed. It can also add the rhythm of your publishing plan and a consistency that’s worthy of following.

In fact the majority of accounts that use this method are capable of focusing less on content creation by making sure that visitors are converted to followers, generating text-based graphics or other content with a quicker turnaround and streamlining the process of creating their Instagram posts.

You can utilize a tool such as Later to efficiently plan and plan out the design and format of your feed. Letterfolk is a good example of how far brands go with the style in the Instagram layout.

“Your feed acts as a advertising for your brand. It’s the first interaction a person has with your company and captures what you stand for.”

−Trilce Jiron, TBS Marketing

  1. Partner with brand ambassadors

Are you not willing to pay a famous influencers large sums to promote your company? Brand ambassadors are brand ambassadors that have between a couple hundred to several thousand followers. Ambassadors are people who truly believe in and support the brand they represent and who will inform their acquaintances about it.

The designer of luxury shoes Sarah Flint reports seeing success through their brand ambassadors program which includes more than 500 women. Each ambassador is given a exclusive discount code that provides them with a complimentary pair of Sarah Flint shoes after five new customers have used the code.

Ambassadors such as Holly Hollon attest to the quality and comfortableness of the brand’s shoes. Her Instagram posts are genuine and relevant to everyday Sarah Flint shoppers. This allows the brand to grow its Instagram following and increase sales.

  1. Follow your loyalty program

Retailers are more and more offering loyalty programs, continually informing customers to shop with their company over others. It’s worked well for brands like Sephora as well as Blume. One way that brands can capitalize of loyalty schemes is rewarding followers on Instagram.

The time that luxury retailer Rebecca Minkoff created their rewards scheme, RM Rewards, it allowed customers to earn points simply by following the brand’s Instagram page. Brands such as Blume are also recognizing the worth in rewarding Instagram users. Program members receive Blume Bucks for becoming a friend on Instagram instead of Facebook as well as Twitter.

  1. Sell your products and services through your own Instagram account

Another method of increasing your Instagram following is to grow your personal account. In essence, you make yourself the persona of an influencer. Utilizing both your company account as well as your personal one will increase the visibility of your brand, follower count as well as sales. Tip: You can also play this script on TikTok to boost your sales.

It’s a strategy that has worked well for the fashion label ANINE BING. In in addition to the company’s Instagram account, the brand’s founder is also able to drive participation and exposure through her own Instagram account with more than 1 million followers.

Anine invites fans into her design studio. She guides her through the process of designing and also receives feedback from her followers during the design process. Anine also talks about her life experiences and accomplishments, giving fans glimpses behind the scenes of their favorite designer’s lives.

  1. Join account features

Instagram’s feature account accounts comprise social media pages that collect the most popular content from a specific area. They’re similar to an “best of” photos for an industry. Some feature accounts have huge followings. If you are granted a spot in the feature account’s feed, this could bring new Instagram users to your profile.

It has feature accounts that cover every field including fashion, travel photography, and much more. For instance, @discoverearth is a source of adventure-filled travel stories from around the world to more than 6.1 million users.

  1. Make use of the appropriate hashtags

The aim of Instagram is to interact with your existing followers frequently while increasing the number of followers who are real. Making sure you post interesting, new and captivating photos can satisfy the initial requirement, but to grow, hashtagging your images extremely crucial. Hashtagging allows those searching for specific keywords to find your images.

Which hashtags should you choose? Like Twitter as well as other popular social networks Instagram users Instagram select specific hashtags over other hashtags. If you’re using well-known Instagram hashtags in your photos you’re more likely to attract new users and get noticed.

At the time of writing this writing, these were the most popular twenty hashtags that were on Instagram:

  1. #love
  2. #instagood
  3. #photooftheday
  4. #fashion
  5. #beautiful
  6. #happy
  7. #cute
  8. #like4like
  9. #tbt
  10. #followme
  11. #picoftheday
  12. #follow
  13. #me
  14. #art
  15. #selfie
  16. #summer
  17. #instadaily
  18. #repost
  19. #friends
  20. #nature

If you’ve viewed this list and thought, “But none of those pertain to my products or my brand,” you’re likely correct.

Utilizing hashtags may be one of the things, but making the appropriate tags is a completely different.

Popular tags such as those that are listed above could earn you more engagement and likes. But they will not result in a rise in longevity of engagement, new followers, or most important selling.

If you’re planning to properly tag your images You’ll need to identify and utilize the most appropriate hashtags. This requires doing the proper study to ensure you’re using hashtags that don’t just define your brand, but also are being used to search for them on Instagram.

To locate relevant hashtags, you’ll need an online tool for free such as IconoSquare and Webstagram to get started.

Below, I utilized Webstagram to search for relevant and related hashtags to my men’s accessories business. I searched for the most important hashtags that are closely linked to the brand I run.

In this instance, by searching for the hashtag #MensFashion I was able to find from the list below of keyword hashtags , as well as the frequency at which they’ve been utilized (i.e. how popular they are).

Additionally, you can find relevant hashtags as well as their popularity by searching for your desired keywords directly within Instagram. Instagram app.

You’ll need to do this process, trying out various keywords to describe your business and brand creating your hashtag’s keywords as you proceed.

Remember that Instagram permits the use of a maximum of thirty hashtags for each post. Furthermore, the terms that are most commonly used can change over time so be sure to review your hashtag’s keywords every couple of months to ensure you’re using the latest keywords.

You may also borrow hashtag concepts from competitors or other accounts with the type of following you want to have however, ultimately, you would like to create your own hashtags which are specific to your account.

Pro tip #1 This is a method I’ve used for my online businesses. For every product and category I sell I’ve researched the most popular Instagram hashtags. I have come up with 15 to 20 hashtags that are popular for each type of product I offer, as well for a starting point that includes five or 10 tags that define my brand and the products I offer. Additionally, I made a an inventory of local hashtags that are relevant to my business.

For instance:

Brand keywords hashtags

#mybrandname #mensfashion #mensaccessories #mensgoods #fashion #mensstyle #instafashion #menswear

Keyword hashtags for the product category

#bugatchisocks #happysocks #corgisocks #socks #sockswag #socksoftheday #sockgame #sockswagg #socksofinstagram #happysockday #sockwars #funsocks #happysockday

Keywords for specific locations

#Toronto #TorontoFashion #TorontoFashionBloggers

The entire set of keywords are kept in a separate page on Evernote. This makes it quick and efficient at the ready to post an Instagram photo that has been designed to be optimized with the best keywords.

It is easy to access your Evernote then copy the regular brandproduct-, – and location-specific hashtags that I can post on each picture. Certain Instagram scheduling tools allow you to save templates for captions to store the hashtags you have created.

Conducting the research and organizing the most popular and relevant hashtags ahead of time can save you tons of time in the future to increase your engagement and will help you gain new followers.

Pro tip 2 A: If your posts have been posted on Instagram for a while but think you’ve missed many opportunities to increase your followers using keywords don’t worry. You’ll still be able to return and make a post with your updated hashtag keywords and see your followers and likes come into.

Utilizing hashtags to create Instagram stories

Hashtagging your Instagram posts is a standard however, you should use hashtags on your Stories to increase the possibility of being observed by people who use that hashtag.

It is possible to use hashtag stickers (which are available in the Instagram Stickers menu when creating your Story) or simply hashtag explicitly in the captions of your posts to have an opportunity to be included in a hashtag-themed story.

With the ability to be a part of hashtags on Instagram, the stories on Instagram can be seen by people who are following the hashtag as well as anyone else who’s browsing.

  1. Post at the appropriate timings

In addition to using the right hashtags and applying the top filters to gain more Instagram users, you must be aware of the time of your posts.

An effective strategy is to analyze what has worked and not been successful for your business over the years. If you go to IconoSquare’s Optimization section where you can access an in-depth review of your past postings as well as engagement. The report will also outline the most effective timings of each day as well as on days of the week to make posts.

The dark circles show the time when you typically post media. The lighter gray circles indicate the time when your audience is active. The most prominent light gray circles indicate the most optimal times to publish.

There’s also lots of valuable information on a cost-free basis from Instagram Analytics for Business Accounts. They are located in the section for Followers.

It is worth making use of a social media calendar tool that will automatically post your content when your target audience is most active.

  1. You can steal followers of your competition

One of the most effective methods to gain an audience is to search your most competitive rivals’ Instagram profiles and engaging their followers. The people who follow them have already shown an curiosity about the products you sell in following them.

How do you successfully take over your competitors’ followers? Engaging with them. There are a variety of ways to interact with Instagram users. The more effort you put into it more followers and recurrent engagement you’ll earn from it.

The three kinds of interaction using Instagram are:

  • Follow an individual
  • Like a photograph
  • Comment on a picture

Don’t be afraid of using an emoji, or two, to bring some personality to your writing.

  1. Paid for sponsored posts and product reviews

The optimized content posted to your account is fantastic however if you truly would like to grow your Instagram fans, you must to leverage influencer marketing and showcase your business to larger population.

How do you go about doing that? In the first place, unlike the strategies to increase Instagram followers that we discussed earlier it’s not cost-free. If done properly it’s worth the investment.

In order to begin beginning, you’ll need to compile an inventory of the most popular accounts in your particular field. For instance, if your business sell products for beauty it is important to find huge accounts of beauty bloggers.

You may already follow those accounts. If you’re not you’ll have to locate them. One of the best methods is to utilize Webstagram (mentioned previously) and search for the most relevant hashtags you discovered in the first part of this article. If you search using your keywords, not just will it reveal the keywords that are related, but it will also display the most popular Instagram accounts with these keywords.

There are a few things to be looking for in the profile results:

  • A large number of followers, usually from 20,000 to 200 000
  • An email address is listed in the profile

If you see an email address listed in the profile, that usually means that the account is accessible to advertising or shout-outs in the form of a sponsored Story.

It’s best to contact them via email to inquire about their sponsored posts price. In general, I’ve discovered that the average cost to be between $20 and fifty dollars for each post based on the size of the post.

If you’re selling an original and original product, you might consider sending your product to an influential person to review and then post. Typically, the more authentic and less advertising-like the picture, the higher the response and engagement.

There is no need for influential influencers with huge followings to increase the number of followers on Instagram However, it is important to find those that have a high rate of engagement (likes and comments in relation to follower counts) and that’s what numerous influencer marketplaces offer.

  1. Make use of geotags to enhance local visibility

Beyond hashtags, you could create Instagram Stories and Instagram posts searchable by tagging your location, either the city in which you’re located or the location in which the picture or video was shot.

Locations don’t just come with their own Instagram feed, but also have their own Story and hashtags you can add to when you include the location sticker on Your own Stories.

Local businesses can reap the most benefit from local tags by regularly posting to these feeds, and responding to posts of potential customers who are within their vicinity.

  1. Make your stories into Highlights

When a potential follower clicks on your business’s profile, you are given an extremely short time to persuade that person to join your follower list.

Another way to accomplish this is to utilize the Highlights feature of your profile. It allows you to arrange Instagram Stories. Instagram Stories in a way that communicates what your profile is all about.

Because Stories are a 24-hour time frame and can last for 24 hours, Highlights can be utilized to extend their life and encourage others to follow your blog so they aren’t missing out on additional Stories in the near future.

Utilize Story Highlights to boost Instagram followers through:

  • Making trailers that hint at what your account’s content
  • Themes for organizing your stories (like destinations you’ve traveled to or travel stories)
  • Depicting your products using images and videos
  1. Get more followers.

This may sound simple, but it’s worthy to be stated Do not be afraid to request your audience to follow your lead.

Similar to how YouTubers ask fans to subscribe at the conclusion in their video content, you could invite viewers to follow your channel for more information.

Some people may really appreciate your content on Instagram but they may need a push before they follow you.

It’s also possible to do it in Instagram captions. You can incorporate it into your posts by telling your followers what they will receive when they follow you, or by mentioning content coming out that they will not want to skip.

  1. Make a raffle

One of the most beneficial kinds of comments you can find on any post on social media but not only Instagram is when a user tag their friend. These remarks not only help increase the engagement of your post and make it more favorable for Instagram’s Instagram algorithm but every tag can bring you a brand new fan who came via a recommendation, and might be able to convert as an Instagram follower.

One method of encouraging this behavior is to share interesting content that is begging the sharing of 1:1 (e.g. for example, a gym meme asking you to tag a buddy who doesn’t exercise). However, a better way is to run a contest which encourages your followers to tag a friend and then follow your blog.

Follow Instagram’s guidelines for promotion and any legal requirements when conducting an Instagram contest that is applicable to your country of operation.

To get you started For inspiration, here’s an example an effective giveaway of products from Philip Kingsley that incentivizes people to follow their account and tag their friends to be entered into a raffle for the collection.

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  1. Create content with users

Users-generated material (UGC) is any kind of content such as videos reviews, images and audio that you collect from your followers or customers. It’s an important instrument in your arsenal of marketing tools to gain the attention of followers to Instagram. UGC will help to make your brand more human by highlighting real people with real-life stories that demonstrate the product’s real-world application and creates a more trustworthy connection with potential customers.

In addition, your followers enjoy their time of fame and attention on the Instagram feed, but highlighting them can also increase sales for your store online. According to research by Olapic the average consumer today is 66% more inclined purchase something after seeing photos of the product posted by their friends.

Consider Fashion Nova, for example. Fashion Nova’s Instagram account heavily relies on content created by users.

Fashion Nova’s user-generated content provides its users the ability to access thousands of images taken by people around the globe which it is able to distribute to its followers. These are pictures which both reflect the values of the brand and encourage customers to interact with its content and purchase clothes that real people wear.

When you’re trying to create content that is created by customers for the online shop, begin by asking your customers to share their most memorable moments and photos using your products.

  • The creation of a hashtag-branded feed which allows customers to share images
  • Incorporate a call-to-action on your Instagram bio
  • Participating in a competition
  • Contacting influencers
  • Add the “ask” for content created by users on your packaging

Remember that the aim in UGC is to provide the true picture of your product. If you receive images from customers who are photographs that aren’t of the highest quality but still show the best qualities of your product Don’t be afraid to utilize them.

  1. Utilize Instagram Live

Live video is the most important element to implementing a successful marketing plan on every social platform. With Instagram Live, you can utilize Instagram Live Live feature to broadcast video to your followers, and then interact with them in real-time.

When your brand launches streaming live an encasement of your profile image on Instagram Stories to tell followers they should check it out. The followers also get a notification when you begin streaming live. When you’ve finished your livestream, add it on your Story to be uploaded for a period of 24 hours.

Keep in mind the fact that Instagram Live is an interactive platform. Your followers are likely to comment during your live stream So, try to respond to their comments and figure out ways to encourage them to be active.

There are a variety of ways to grow your followers using Instagram Live are:

  • Influencers take over
  • Host the AMA (ask you questions about anything) or Q&A
  • Announcing a new product or an update
  • Host the talk show
  • In the background of your operation
  • The sharing of a current event
  • Running product tutorials

Implementing an Instagram growth strategy that will drive your business

In this article, we spoke about the most effective methods to utilize Instagram to gain an audience that is targeted, but this isn’t always just a game of numbers. Similar to any social media the most effective method of creating content involves being authentic, and engaging.

If you are focused on engagement and not only the number of people following you, Instagram can be a excellent platform for your products as well as your brand. It can also provide a steady income stream for your e-commerce business. For more information on how to turn this social media platform an effective channel for profit look at our article about how to earn money from Instagram.

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